I once owned a small PR and marketing firm, and worked for professionals like lawyers, dentists, and financial planners. My competitors claim I've always gotten more than my fair share of media attention. And it's true.
During a recent recession I got tired of the press dwelling on the problems in Denver's economy. I thought "the brighter side of unemployment" would be an interesting story idea. I called the editor of a local weekly newspaper, explained my idea, and sent this short follow up. The idea resulted in the story called "Job Hunters Beware," and introduced me to Brad Bawmann, a great writer and friend.
Before that, I contacted all the television stations in Denver (see page 303). That letter netted four television appearances and a long-term relationship with one television station in particular. It's one of my best.
One key to successful media appearances is to brief the interviewer. Explain your background and suggest questions for them to ask. This reduces the chance that you will have to answer something off-the-wall.
WILLIAM S. FRANK, CAREERLAB
10475 Park Meadows Drive, Ste. 600 | Lone Tree, CO 80124-5437
O: 303-790-0505 | F: 303-790-0606 | firstname.lastname@example.org
February 12, 20––
Ms. Jane Diehl
Up The Creek
2038 South Pontiac Way
Denver, Colorado 80224
Thanks for discussing my story idea on the brighter side of unemployment.
Yes, Denver's economy is suffering, but there are some "tricks of the trade," some simple ways to be creative and innovative in the job market.
Fifty-five-year-olds don't have to be unemployed for 6 to 12 months and they don't have to work delivering pizzas.
Let's talk about it.
William S. Frank