Jim is a professional copywriter, so his letters are near perfect. They are smooth, casual, and easy-to-read--but also forceful and persuasive. What creative director in their right mind could say "no" to meeting him?
Jim is an interesting person. He has worked for advertising agencies in Denver and New York, and he recently completed a Ph.D. in psychology. That's a rare combination, and it intrigues employers.
1050 14th Street | Boulder, Colorado 80302
H: 303-440-8477 | C: 720-659-8812 | email@example.com
August 26, 20––
Red Gates, Creative Director
502 Fifth Avenue
New York, New York 10036
Dear Mr. Gates:
When I got my first ad agency copywriting job I thought all copywriters were pretty much the same.
I soon found I was very mistaken. Some writers were specialists. Others, generalists. Some used humor whenever they could. Others did the same with music.
For myself, I discovered I had a preference for technical products. I like the challenge of having to find out how a complex product worked before I could write about it. I much preferred working on industrial accounts to writing about candy bars or ice cream. And I discovered I was good at it.
Over the years I've written copy for agricultural chemicals, oil drilling equipment, building materials, dairy farming equipment, electronic sensing devices, mining equipment and cable-stringing trucks.
A year ago I came back to school to complete a master's in journalism, a project I had been working on and off for several years. Freelance jobs helped carry me through the year. Now I'm starting to shake the bushes for another full-time copywriting job.
I thought I'd contact you first because your client list looks pretty technical. And that excites me.
I'd like to meet with you, at your convenience, and show you my book.
I'll call in a few days to see if we can arrange a time to meet.