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Follow Up After Turndown For Accounting #2

In marketing, "no" doesn't mean "never." It means "not right now, maybe later." Use a turndown as a public relations opportunity--an opportunity to build goodwill. Respond in such a positive way the company actually feels bad for not hiring you. (Don't show anger and make them feel glad!) It's a long shot, but sometimes the person who got the offer doesn't work out. Then they call you.

RONALD L. EVANS
375 Park Ave., Suite 3201 | New York, NY 10152
O: 212-688-8585 | H: 212-889-1543 | revans@aol.com

September 20, 20—

Mr. Norman Dean, Vice President
L.L. Bean
2805 Liberty Boulevard
Dubois, Pennsylvania 15801

Dear Norm,

Needless to say, I was disappointed to learn that you have chosen someone else to fill your Controller's position. I felt that your company's needs and my background very closely paralleled, and that I have the management experience to work with you and Mike in building the company. The fact that I have worked in a variety of industries, including engineering and construction, would have provided the opportunity to use techniques from many different disciplines.

If something changes, please do not hesitate to call me. I know I can meet the high standards you are striving to achieve. I was very excited with the prospect of helping develop a growing organization.

Now, however, I would like to ask for your assistance. Should you be aware, or become aware of any business associates, friends, or others who may be looking for someone with my talents, please provide them with a copy of the attached resume, or give me their names to contact personally. Positions involved with general or financial management in the industries of manufacturing, distribution, engineering and construction, or equipment sales and service, are my primary targets. I am willing to relocate to further my career.

Any further advice or counsel that you can provide will be greatly appreciated. For instance, it would be very helpful for me to know your thoughts on my qualifications and whether I related well to your company needs. If possible, I would like to meet with you once more to obtain any counsel regarding my search. If lunch or breakfast would suit you, I would be happy to meet.

I want to wish you and the company much success in the future. I really enjoyed meeting you and Mike. Thank you for your time and effort during your consideration of my candidacy.

My best regards,

Ronald L. Evans

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25 Reasons I love consulting.
by William S. Frank

Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
Demand. The world will always be full of terrible problems that need solving.
White Hat. I can be a helper and get paid for it.
Pay. I can be paid to do things I'd gladly do for nothing.
Variety. Every day is different.
Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
Talent. I'm using 110% of my talents and stretching myself to the max.
Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
Income. No one else would pay me as much as I pay myself.
FUN. I can't think of anything I'd rather be doing.
Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
Friends. I have developed hundreds of close acquaintances and several lifetime friends.
Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
Boss. Most of the time, I love my boss.

As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.