This is one of the best letters to friends and business acquaintances I've seen. First of all, it tells a detailed story—exactly what a broadcast letter is supposed to do. A broadcast letter is supposed to explain your situation in detail, so you don't have to repeat the story in person hundreds of times. The first three paragraphs explain his motivation for change, and paint a polaroid picture of exactly what he wants to do in the future.
The last paragraph, "I plan to call you within the next 10 days . . . " is extremely well written. If you read it carefully, you'll see it would be nearly impossible to improve. It's so good, I routinely recommend that our clients use it word for word. As a result, several letters in this section incorporate this magic paragraph.
JONATHAN P. GREENBERG, J.D., C.P.A.
35 Winchester Way | Englewood, CO 80110
H: 303-555-1212 | O: 303-555-1234 | firstname.lastname@example.org
September 10, 20––
Mr. William S. Frank
10475 Park Meadows Drive, Ste. 600
Lone Tree, CO 80124-5437
Since we have known each other I have been in private law practice in downtown Denver. Although I have enjoyed the past several years and have found the practice to be both intellectually stimulating and financially rewarding, I've also found myself wanting to put my accumulated experience and skills to work for a single enterprise. I look forward to becoming an integral part of a management team, instead of an outside adviser, and participating in the long-term results of the team effort.
My earlier public accounting experiences with Price Waterhouse and a local CPA firm, together with my law practice with a Denver law firm and my current position as a partner with the Denver office of a national law firm, have given me exposure to a wide range of problems in large and small companies from the perspective of both a CPA and a lawyer. In addition, I have gained management experience through performance of significant administrative duties in each of the law firms.
I am excited about stepping into a position in which I will be able to utilize my legal, accounting and administrative skills, and at the same time experience new challenges and opportunities. I would like to be associated with an established, growing company, privately or publicly held, which is in need of an executive to take responsibility for its legal, financial, operational or other general management activities. Although I do not have a preference as to industry, I do prefer a company based in the metro Denver-Boulder area.
I've enclosed a copy of my resume for your perusal. Please feel free to pass along copies to any of your business associates that you think may have an interest.
I plan to call you within the next 10 days to be sure you received this letter and to ask if you have any thoughts or ideas about people I should contact, or specific positions or opportunities I should pursue. I appreciate your taking the time to consider my situation, and I look forward to talking to you soon.
Best personal regards,
Jonathan P. Greenberg