Jay Levinson, author of Earning Money Without A Job, Guerilla Marketing, and Guerilla Marketing Attack, is one of the country's leading advertising experts. This letter produced great results for Jay, although he had to mail it 13 times to get results.
900 Wilshire Blvd. Apt. 900 | Los Angeles, CA 90017
H: 213-620-1490 | w: 213-386-5204 | firstname.lastname@example.org
November 6, 20—
H. H. Thomas
Pacific Telephone & Telegraph
1313 53rd Street
Berkeley, CA 94705
Dear Mr. Thomas:
The dollar bill attached here symbolizes the thousands of dollars Pacific Telephone & Telegraph may be wasting by not utilizing the services of a prime quality free-lance writer.
During this year alone, I have accomplished writing projects for VISA, Crocker Bank, Pacific Plan, Gallo, Bank of America, the University of California, and the Public Broadcasting System. Although these companies do not ordinarily work with free-lancers, they did work with me.
In each case, the projects were completed successfully. In each case, I was given more assignments. There must be a reason why.
If you want to provide Pacific Telephone & Telegraph with the best free-lance writing available for any type of project--or if you have a seemingly impossible deadline--I hope you will give me a call.
I have enclosed a description of my background--just to inform you that I have won major writing awards in all the media and that I have served as a Vice-President and Creative Director at J. Walter Thompson, America's largest advertising agency. I guarantee you, however, that I am far more interested in winning sales than winning awards.
By your company settling for mere competent writing, or by having your writing assignments handled by traditional sources, you just might be wasting Pacific Telephone & Telegraph's money. A good number of the Fortune 500 companies have already figured that out.
Now, I look forward to hearing from you.
Very truly yours,
P.S. If you are not the person who assigns work to free-lancers, I would appreciate it if you would pass this letter (and this dollar) on to the person who does. Thank you very much.