Before Mailing Newsletter Or Sales Letter #4

Before I send a newsletter or sales letter to 50-2,500 friends and acquaintances (my entire network), I show it to about a dozen trusted advisors and ask for their thoughts and ideas.

Most are favorable, some critical. This reply comes from a banking executive who has been a career strategy client. London critiqued my letter, tore it apart, and rewrote it—which I truly appreciated. When someone will do that, it means you've got a friend. Even if you don't adopt any of their suggestions, you've still got a friend.

In addition to rewriting my letter, London talked to me about opening up an entirely new non-profit market. That's exactly what these broadcast letters are supposed to do: Give you new ideas.

From: London Black
Sent: Wednesday, June 26, 20— 6:26 AM
To: Bill Frank
Subject: Re: I need your thoughts, advice, and IDEAS

Bill,

I've made some suggestions to the letter, including more direct language and a more urgent call to action. (See attached file: Bill Frank Friend Letter - version 4.0.doc)

Here's my challenge to you: take a look at the non-profit, charity and church segments. I believe CareerLab has an opportunity to improve the leadership development of those types of organizations (where attention and care to human capital is more than lip service).

Having a background in church leadership, I can tell you that there are some huge disconnects between what mid-to-large church organizations are asking for from their pastors and what they are providing in terms of pay, structure, and support. I attribute that to ignorance in most cases.

Churches (and pastors) need help in determining their needs, finding each other, and supporting each other. A pastor of a mid to large church is every bit as accountable and responsible as a CEO of a business; usually just as well educated, too.

CareerLab could provide coaching to churches and pastors that would be iinvaluable and filter down to help many, many more people. In fact, since many churches have programs that help their members who are in the job market, why not partner with those churches to provide coaching and counseling to church members? More thoughts on that later.

Here in Washington, D.C., we have an active non-profit market. In talking to the President of the mid-west region for AT&T (Janelle Parrish—she's active in helping a number of non-profit organizations), non-profit boards are just beginning to realize the salary inequities that their leaders are facing. And they are just now addressing those. CareerLab could probably help in that segment also.

Talk soon,
London

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