Sales Letter For Marketing Executive

Not all marketing people can write a sizzling letter, but Chris did. First of all, she had a winning headline, which is 90% of the battle according to John Caples in Tested Advertising Methods. Although her letter is heavily accomplishment-oriented, it doesn't sound "braggy." It also says exactly what she's looking for, something job-hunters rarely do. (Many mistakenly stay vague to "keep their options open.")

Being a good marketer, Chris wasn't out of work long. She attended two national health-care conventions and received a job offer immediately.
CHRISTINE R. KLOTZ
7409 Mt. Meeker Road | Longmont, CO 80501
C: 303-530-5426 | H: 720-645-2135 | cklotz@att.net


LOOKING FOR A HEALTH CARE MARKETER?

ONE WITH A HIGHLY SUCCESSFUL TRACK RECORD?

If you are, please take a look at me...

      • Sixteen years experience... from clinical care in rehabilitation... to director of marketing for a national medical center.

      • A proven track record in getting patient referrals... in just five years achieved 42 percent increase in inpatients and a 386 percent increase in outpatients.

      • Innovative and creative... developed and managed LUNG LINE, the first professionally answered, Q&A national telephone service... it has answered more than 130,000 calls at an average rate of 250 calls per day.

      • A skilled manager... managed a 24-person marketing department with a budget of $800,000+ (excluding advertising).

      • Ideas that work... with documented results to show that successful marketing is more than advertising.

      • An accomplished diplomat... highly effective with both administrative and medical personnel.

      • An established reputation... known for being a highly motivated achiever of even the most difficult marketing and management tasks.

I'm looking for a position at the level of vice president or national director of marketing and planning in a medical setting committed to market-driven, consumer-focused treatment.

For a resume please call or write:

Christine R. Klotz
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