Use Congratulations To Sell

It's nice to congratulate others for their achievements, and it is often an opportunity to suggest your services. In this case, a client had taken a job offer, so I penned this note.

Paul,

Congratulations on your move to Theirn International. I liked your letter and the background materials you sent. It looks like a good career move for you-a logical next step. This should add some firepower to your offerings and revitalize your day-to-day. I'm proud of you. It takes tenacity and creativity to hang in there as long as you have.

Keep us in mind for executive career development, executive coaching, testing & assessment, and leadership development. I hope our paths cross often.

In the meantime, best of luck,

:B
 

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