Announce New Job In Insurance Sales

It's difficult to sell consulting services to friends. You want their business, but you don't want to impose on them and ruin the relationship. Neil does a nice job of walking that thin line. By the way, Mike Lincoln does the same thing in his announcement letter.

Agent | Michael L. Johnston and Associates
1872 South Bellaire Street, Suite 600 | Denver, CO 80222
C: (720) 809-1185 | H: (303) 555-1212 |

June 13, 20––

Mr. William S. Frank
10475 Park Meadows Drive, Ste. 600 
Lone Tree, CO 80124-5437

Dear Bill:

I'd like to share some very exciting news with you.

As of June 1st, I've established an insurance practice affiliated with Connecticut Mutual Life, a highly respected "blue chip" company for the last 142 years.

Although I firmly decided before going to work for Connecticut Mutual that I would never use friendship for business purposes, I feel that it would be appropriate to at least make you aware of my career change and to offer my services should your situation warrant it. I would be happy to make an objective appraisal of your present life or disability insurance situation at some time in the future.

I'm sure you'll agree that because we are friends, you would receive a more accurate appraisal of your insurance situation from me that you would from a total stranger who may not have your best interest at heart. I realize the mere fact that we are friends is no reason why you should buy insurance from me. On the other hand, it's no reason why you shouldn't, either.

I'll be moving into my new office by the time you receive this letter. My new address and phone number is above. If you're in the neighborhood, please stop in and say hello.


Neil B. Stein


Compare this to Mike Lincoln's announcement letter.

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