T. CRAIG LINCOLN
4720 West 49th Street | Denver, CO 80018
C: 303-555-7114 | H: 303-555-1682 | tlincoln@yahool.com

April 16, 20––

Mr. William T. Randolph
Executive Vice President Sales
Caterpillar Tractor Company
100 Northeast Adams
Peoria, Illinois 61629

Dear Mr. Randolph:

I've always been fascinated with the "Big Yellow" Caterpillar image. As a child, I received a toy Caterpillar tractor, and the gift has lasted as long as my fascination with Caterpillar.

In 1972 in Fresno, California, a Caterpillar representative brought your corporate story alive. The movie which told your story was incredible. It showed your approach to industrial education, international marketing (with special interest being given to the up-and-coming Third World Nations) and an overview of Caterpillar philosophies.

At a basic level, I was sold. If I hadn't been working on contract, I would have approached you the next day.

I could very well imagine myself working in corporate design somewhere within the Caterpillar Organization.

My background is sufficiently varied to lend you many avenues of expertise through good sound communications design at all levels within Caterpillar.

• From corporate image to international education.

• From advertising to product marketing.

• From film to video design.

Caterpillar still maintains the strongest image in design, engineering and manufacturing of heavy equipment in the world. Your name is synonymous with building. And I want to be a part of your team.

In the next few weeks I will be in touch with you to see if you want to discuss this further.

Wishing you the very best,

T. Craig Lincoln