JIM BRODIE
1050 14th Street | Boulder, Colorado 80302
H: 303-440-8477 | C: 720-455-8312 | jbrodie@aol.com

November 18, 20––

Mr. William Robertson
Executive Vice President
Ogilvy & Mather, Inc.
Two West 45th Street
New York, New York 10036

Dear Mr. Robertson,

Advertising agencies are different in New York than here in Denver. Much bigger. More 
professional. Better people who are paid better. That's why I'm coming to New York to 
look for work.

I'm intending to send this note to the executive who does the hiring for the Creative 
Department. From your title I think that's you. But I'm not sure. So if I'm talking to the 
wrong person please send this in the right direction.

I was thinking about the difference between advertising and public relations the other 
day. One difference, it seems to me, is that in advertising there is an emphasis on ads 
as products. More so than in public relations where the concern seems to be more on a 
total image.

The emphasis on ads as things which perform a function explains in part my love for 
advertising. Craftsmanship becomes very important. Making better and better ads 
provides a satisfaction and sense of accomplishment.

I've always liked making things, but ever since I started making ads I haven't enjoyed 
making anything as much. My goal is to see if I can find a job doing the thing I enjoy 
most.

My interests are primarily in the area of copywriting, but I also do layouts. I've put 
together a portfolio of my best work. I'd like to show it to you.

I'll be in New York Monday, Tuesday, Wednesday and Thursday. November 27, 28, 29, 
and 30.

I'd really like to meet with you some time during those four days. I'll call you as soon as 
I arrive to see if we can arrange to meet at a time that is convenient for you.

Sincerely,

Jim Brodie