Not all marketing people can write a sizzling letter, but Chris did. First of all, she had a winning headline, which is 90% of the battle according to John Caples in Tested Advertising Methods. Although her letter is heavily accomplishment-oriented, it doesn't sound "braggy." It also says exactly what she's looking for, something job-hunters rarely do. (Many mistakenly stay vague to "keep their options open.")
Being a good marketer, Chris wasn't out of work long. She attended two national health-care conventions and received a job offer immediately.
CHRISTINE R. KLOTZ
7409 Mt. Meeker Road | Longmont, CO 80501
C: 303-530-5426 | H: 720-645-2135 | email@example.com
LOOKING FOR A HEALTH CARE MARKETER?
ONE WITH A HIGHLY SUCCESSFUL TRACK RECORD?
If you are, please take a look at me...
• Sixteen years experience... from clinical care in rehabilitation... to director of marketing for a national medical center.
• A proven track record in getting patient referrals... in just five years achieved 42 percent increase in inpatients and a 386 percent increase in outpatients.
• Innovative and creative... developed and managed LUNG LINE, the first professionally answered, Q&A national telephone service... it has answered more than 130,000 calls at an average rate of 250 calls per day.
• A skilled manager... managed a 24-person marketing department with a budget of $800,000+ (excluding advertising).
• Ideas that work... with documented results to show that successful marketing is more than advertising.
• An accomplished diplomat... highly effective with both administrative and medical personnel.
• An established reputation... known for being a highly motivated achiever of even the most difficult marketing and management tasks.
I'm looking for a position at the level of vice president or national director of marketing and planning in a medical setting committed to market-driven, consumer-focused treatment.
For a resume please call or write:
Christine R. Klotz