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My cover letter book, "200 Letters for Job Hunters," published by Ten Speed Press was the first anthology of letters for job seekers. It sold so well I put it online without charge. This was my way of giving back to the community.

The Internet letter collection was free for many years, until we finally began charging a small subscription fee to cover our costs. It was wise to give the collection at no charge for several years, because during that time, several thousand websites linked to our site, creating tremendous traffic. When I initiated the subscription fee, the traffic produced good revenue. Now the site is FREE again and supported by advertising. The AOL site is discontinued.

FROM: Bill Frank     

April 19, 20—


ENGLEWOOD, CO—First of its kind, "200 Letters for Job Hunters," is now available on the Internet for outplacement consultants and their job candidates.

Career author, William S. Frank, says this updated version of 200 Letters could cure consultants' writer's block and help their candidates get moving on the road to a new and better job.  "'200 Letters for Job Hunters' promises to shorten the search for a new employer," says Frank.

Published by Ten Speed Press, the 348-page 200 Letters now can be accessed by consultants and candidates at www.careerlab.com/letters/default.htm/.  Frank's collection of "Red Hot Cover Letters" can also be found on America Online at keyword "Career Center."

Frank says, "Very few people write well.  Drafting a letter on your own can be a tedious, time-consuming experience."  With more than 50,000 copies sold since its publication in 1991, Frank says offering the book on the World Wide Web is a great way to reach many  frustrated writers.

And it's free—there are no charges of any kind.  Frank, an avid Internet explorer, will even chat with job seekers and career changers online, answering their questions via e-mail, usually the same day.

Please distribute this release to your consultants and candidates, and consider linking "200 Cover Letters For Job Hunters—FREE!" to your Internet home page.


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William S. Frank, M.A.,
25 Reasons I love consulting.
by William S. Frank
  1. Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
  2. Demand. The world will always be full of terrible problems that need solving.
  3. White Hat. I can be a helper and get paid for it.
  4. Pay. I can be paid to do things I'd gladly do for nothing.
  5. Variety. Every day is different.
  6. Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
  7. Talent. I'm using 110% of my talents and stretching myself to the max.
  8. Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
  9. Income. No one else would pay me as much as I pay myself.
  10. FUN. I can't think of anything I'd rather be doing.
  11. Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
  12. Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
  13. Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
  14. Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
  15. Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
  16. Friends. I have developed hundreds of close acquaintances and several lifetime friends.
  17. Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
  18. Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
  19. Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
  20. Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
  21. Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
  22. Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
  23. Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
  24. Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
  25. Boss. Most of the time, I love my boss.
As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.