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Business Development

Jam Packed One Page Newsletter #2

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This is a similar structure to the previous example (#1), but it was addressed to corporate clients. Version #1 was addressed to individual clients—folks who hired us themselves. This version is shorter, and more business-oriented.

#1: the "Guide to Outplacement" basically tells companies when, why, and how to hire us. It's informational, but with a purpose.
#2: We passed a milestone (our 75th corporate client) and announced it, but also said the world's largest oilfield service corporation had hired us exclusively. It's a grand-slam home run for a small company to land a global account.
#3: I had written two articles for prominent publications. I named them and enclosed copies of both.
#4: I gave a heads-up on an office move to a "retreat-like setting," very much in keeping with our "small, personal" brand.
#5: I remind them of our team members' names and wish them a happy, restful summer.

Summer 20-

Dear Friends,

"The Human Resources Guide to Outplacement," my May seminar for the Colorado Human Resources Association, was so well-received I'm offering it again. Please attend yourself, or send a friend. (Registration details are enclosed.)

I've just written an article for "The Denver Business Journal" called "Costly outplacement mistakes can hinder downsizing efforts," (June 28-July 4 issue), and another piece for "Colorado Business" magazine called "25 Hot Tips for Managing Your Career." One is enclosed today; the other will follow.

At CareerLab we've just passed a milestone, having worked for our 75th major U.S. corporation. This week, World Oilfield Service Corporation, the world's largest oilfield service company told me they've used several other outplacement firms in the past-but now use us exclusively. That's a big compliment, especially since they're located out of state. In addition, our outplacement program and career center for 70 Leatham Corporation employees just ended successfully.

In mid-September we'll be moving our main office to Panorama Falls near Dry Creek and I-25. Located in a retreat-like setting, it's an ideal environment to rethink one's career. (Our branch offices in Colorado Springs and downtown Denver will remain open, and out telephone numbers won't change.)

As for now, all or us here—Leeann, Libby, Hollie, Nick, and Evan—wish you a happy, restful summer.


William S. Frank

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William S. Frank, M.A.,
25 Reasons I love consulting.
by William S. Frank
  1. Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
  2. Demand. The world will always be full of terrible problems that need solving.
  3. White Hat. I can be a helper and get paid for it.
  4. Pay. I can be paid to do things I'd gladly do for nothing.
  5. Variety. Every day is different.
  6. Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
  7. Talent. I'm using 110% of my talents and stretching myself to the max.
  8. Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
  9. Income. No one else would pay me as much as I pay myself.
  10. FUN. I can't think of anything I'd rather be doing.
  11. Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
  12. Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
  13. Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
  14. Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
  15. Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
  16. Friends. I have developed hundreds of close acquaintances and several lifetime friends.
  17. Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
  18. Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
  19. Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
  20. Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
  21. Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
  22. Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
  23. Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
  24. Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
  25. Boss. Most of the time, I love my boss.
As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.