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One of our hospital clients was acquired by a larger corporation and 12 physicians on staff were laid off. We were asked for a proposal to provide career transition support to the departing doctors. This is the proposal that produced the assignment. The welcome memo which the hospital distributed to the physicians is below.

December 11, 20—


Dear Cadvaref Hospital Physician,

I've been asked to serve as a sounding board and consulting resource for you in the midst of the management changes on the horizon at Cadvaref.

For your information, I come from a medical family myself.  My father is a physician, my grandfather was an internist, my brother is a physician, my mother was a nurse.  I currently have physician clients earning up to $800,000 per year.  Our company works with most of the major hospitals in Colorado, as well as other healthcare organizations nationwide. In addition, I've given career advice to the top managers and executives of more than 300 brand-name U.S. corporations. For that reason, I believe I can be a great value to you in evaluating your current career options, and in moving forward.

How we begin:
We will schedule a first meeting to get to know one another. I would like to hear about your career, and present circumstances, from your point of view. After that, I'll be in a position to make some recommendations.

You are in the driver's seat and we can work on any issues you choose. Here are some topics that might be of interest: 

  1. Ways to position yourself to be perceived as highly valuable to the Cadvaref organization—or any other organization, for that matter.
  2. How to cope with the political changes underway.
  3. Dos and Don'ts of surviving corporate reorganization.
  4. The job market and your personal marketability.
  5. Fundamentals of resume writing and job hunting.
  6. Financial and family planning issues.
I suggest we arrange an introductory meeting to get to know one another. A first meeting usually takes 1 to 1-1/2 hours, and you may schedule an appointment by calling me or Celina Tonini, our Office Manager, at 303/790-0505.  

I'm looking forward to meeting you and learning about your career.

With best wishes,

William S. Frank

P.S.—Our work together is strictly confidential with no feedback to Cadvaref Hospital.

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William S. Frank, M.A.,
25 Reasons I love consulting.
by William S. Frank
  1. Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
  2. Demand. The world will always be full of terrible problems that need solving.
  3. White Hat. I can be a helper and get paid for it.
  4. Pay. I can be paid to do things I'd gladly do for nothing.
  5. Variety. Every day is different.
  6. Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
  7. Talent. I'm using 110% of my talents and stretching myself to the max.
  8. Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
  9. Income. No one else would pay me as much as I pay myself.
  10. FUN. I can't think of anything I'd rather be doing.
  11. Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
  12. Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
  13. Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
  14. Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
  15. Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
  16. Friends. I have developed hundreds of close acquaintances and several lifetime friends.
  17. Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
  18. Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
  19. Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
  20. Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
  21. Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
  22. Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
  23. Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
  24. Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
  25. Boss. Most of the time, I love my boss.
As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.