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One Page Seminar Letter

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Seminars were a loss-leader for us. We broke even on them, and did not see them as a profit center. We were not in the seminar business, but in the consulting business. We used seminars to broadcast news about our expertise in leading-edge services.

We once gave an "Outplacement Showcase" and promoted it heavily, by mail, e-mail, and press releases to newspapers. No one attended because by then, everyone knew what outplacement was. I smiled because we got tremendous publicity without actually having to do the seminar.

The seminar described below offered Continuing Education Units (CEUs), and was well-attended.

One-Time Preview for Top Nursing Managers

Dear Juanita,

Is burnout a problem for some of your nurses?  If so, here's good news.  We've developed PREVENTING CAREER BURNOUT, an exciting workshop approved and accredited by the Colorado Nurse's Association for 8.4 contact hours of continuing education.  Very timely!  It's a real winner!

We'd like your managers to preview PREVENTING CAREER BURNOUT before it's offered to the public.  Please think about your nursing staff.  Do you have one or two managers who might benefit from conquering burnout?

While the published price to the public will be $275 per person, we're offering the one-time preview at our cost of $95.00 per person, which includes lunch and two individual assessment instruments:  the Job Profile, and the ESSI System Stress Map. What's in it for us?  A chance to "show and tell.  What's in it for you?  A reduced price, PLUS 8.4 hours of continuing education credits.  It's a win/win for everyone.

The preview workshop will be held Wednesday, July 31st, at the University of Colorado Health Sciences Center (Meeting Rooms 2 and 3), located in the Fountain Plaza complex, 2500 South Hastings Avenue.  The time is 8:00 a.m. to 5:00 p.m.

Registration deadline is Friday, July 19th.  Group size is limited to 25, so please don't delay in securing your place.  For fast registration, call Felicity Tamsin at 303/ 790-0505, or fax the names of your attendees to her at 303/790-0606.  Send checks to the address above.  We guarantee this will be a fun, rewarding day!

With enthusiasm,

William S. Frank

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William S. Frank, M.A.,
25 Reasons I love consulting.
by William S. Frank
  1. Brand. You are your own brand, and you can define it any way you want. For many years, I provided outplacement to the ex-employees of Schlumberger, the world's largest oilfield service corporation. When departing employees left the company, they didn't request outplacement in their severance package. They said, "I want Bill Frank."
  2. Demand. The world will always be full of terrible problems that need solving.
  3. White Hat. I can be a helper and get paid for it.
  4. Pay. I can be paid to do things I'd gladly do for nothing.
  5. Variety. Every day is different.
  6. Happiness. At this stage of my career, I only work for people I respect and care about. If a client micromanages me or is otherwise no fun, I complete the assignment and replace them.
  7. Talent. I'm using 110% of my talents and stretching myself to the max.
  8. Change. I can change my focus any day I want. If you're a McDonald's franchisee, you don't say, "Hey, I've got this great idea for a meatball sandwich—let's try it out today." In consulting you can adjust your focus hour-by-hour, as long as your clients still understand and appreciate what you do.
  9. Income. No one else would pay me as much as I pay myself.
  10. FUN. I can't think of anything I'd rather be doing.
  11. Retirement. I can write and consult as long as I am physically and mentally capable. Peter Drucker worked into his 90s, and when asked which book was his best, he said: "My next one."
  12. Job Security. Although clients come and go, no one can come into my office and say, "Pack up your stuff . . . You don't work here anymore." In 29 years, I've only had one employer: ME.
  13. Travel. I don't have to travel unless I decide to. I travel if it's both FUN and profitable—or at least FUN.
  14. Commute. I live five minutes from my office, a corner office in an upscale six-story tower. In winter, I leave a heated garage at home and drive to an underground heated garage at work. There's seldom time to hear even one song on the radio.
  15. Vacation. Consulting is more fun than vacation (except on Wailea Beach in Maui).
  16. Friends. I have developed hundreds of close acquaintances and several lifetime friends.
  17. Time. I can work as much or as little as I like: four-hour days or 18-hour days. (Of course, my income will reflect that.)
  18. Employees. I can work with employees, subcontractors, partners, or alone—I've done it all.
  19. Passive Income. I've developed several products that provide "mailbox money." I earn while I'm sleeping.
  20. Ethics. I've never had to violate my values or personal code of ethics. I've never had to lie, purposely deceive or harm others, or promise things I can't deliver. I go to bed with a clear conscience. That doesn't mean there's never any conflict. But the conflict is conducted according to generally accepted business practices.
  21. Virtual. My career is fairly portable. With the Internet, e-mail, cell phone, and FedEx, I can work nationally, even internationally from my office—or anywhere in the world.
  22. Purpose. I make a difference in peoples' lives every day. I see it in their faces, hear it in their voices, and read it in their thank-yous.
  23. Experience. Every painful or joyful life experience makes me a better consultant. So does every person I meet or book I read. Grey hair can be good in consulting.
  24. Structure. I have to work very hard, and the clients expect superb results—but I get to structure my days, weeks, months, and years.
  25. Boss. Most of the time, I love my boss.
As I was posting these letters online, I realized I want to communicate my love for consulting. It's just a great business. The single letters, taken together, may create a picture of enjoyment, but in a burst of creativity I listed some of the reasons consulting is such a good fit for me—and perhaps for you, too. They are not prioritized; this is just how they came out.